Earned Media

Get cited in AI answers — not just ranked in search

Search is evolving. We optimise your content and authority so your brand appears in AI-generated answers, featured snippets, and zero-click results — the new front page of the internet.

Key Benefits

• Brand visibility in AI answer engines
• Featured snippet and People Also Ask dominance
• Schema markup for AI comprehension
• E-E-A-T authority building

60% of searches expected to get AI answers by 2026

40% Increase in zero-click searches year-over-year

3x Higher citation rate with proper schema markup

87% Of AI answers cite sources with strong E-E-A-T signals

What is AEO & GEO?

Answer Engine Optimisation (AEO) is the practice of structuring content so it is selected as a direct answer by search engines and AI assistants — in featured snippets, People Also Ask boxes, voice search results, and AI Overviews. Generative Engine Optimisation (GEO) extends this to large language model outputs, ensuring your brand is cited in tools like ChatGPT, Perplexity, Google Gemini, and Microsoft Copilot.

Our Approach to AEO & GEO

The search landscape is undergoing its biggest shift since the introduction of mobile. AI-powered answer engines — from Google's AI Overviews to ChatGPT and Perplexity — are changing how users discover information. Instead of clicking through ten blue links, users increasingly get direct answers synthesised from multiple sources. If your brand isn't cited in those answers, you're invisible to a growing segment of your audience. At Clarity Digital, we pioneered AEO and GEO services because we saw this shift coming. Our approach combines deep technical SEO (schema markup, structured data, entity optimisation) with content strategy designed for citation — authoritative, factual, well-structured content that AI models trust and reference. We also monitor your brand's presence across AI platforms, tracking citation frequency, sentiment, and competitive share of voice in AI-generated results.

AEO & GEO, visualized

A quick visual summary of how aeo & geo is scoped, delivered, and measured at Clarity Digital.

60% Of searches expected to get AI answers by 2026

40% Increase in zero-click searches year-over-year

3x Higher citation rate with proper schema markup

87% Of AI answers cite sources with strong E-E-A-T signals

Where the work goes

Typical effort split across the deliverables in this engagement.

• Strategy & planning 38%
• Build & execution 25%
• Measurement & insight 25%
• Optimisation & growth 13%

How the engagement unfolds

Relative time and intensity at each step of our aeo & geo process.

1. AI Visibility Audit 51%
2. Content & Entity Strategy 62%
3. Schema & Structured Data 73%
4. Authority Signal Building 84%
5. AI Citation Monitoring 95%

Typical agency vs Clarity Digital

How our approach to aeo & geo differs from the industry default.

How Our AEO & GEO Process Works

1. AI Visibility Audit

   We query major AI platforms (ChatGPT, Perplexity, Gemini, Copilot) for your target topics and map where your brand is — and isn't — being cited.

2. Content & Entity Strategy

   We identify content gaps and build an entity-based content plan that positions your brand as the authoritative source AI models should cite.

3. Schema & Structured Data

   We implement comprehensive schema markup (FAQ, HowTo, Organization, Article, DefinedTerm) to help AI systems understand and extract your content accurately.

4. Authority Signal Building

   We build E-E-A-T signals through expert-authored content, digital PR, industry citations, and cross-platform brand consistency that AI models use to evaluate trustworthiness.

5. AI Citation Monitoring

   We continuously monitor AI outputs for your brand and competitors, tracking citation frequency, accuracy, and sentiment — adjusting strategy based on real data.

What's included

Everything you need to see real results — delivered with transparency and rigour.

• AEO content audit and recommendations
• Schema implementation plan
• FAQ and structured content library
• AI citation monitoring report

Key Takeaways

• By 2026, an estimated 60% of search queries will receive AI-generated answers — brands not optimised for AEO/GEO will lose significant visibility.
• AEO focuses on traditional search features (featured snippets, PAA, voice); GEO focuses on generative AI outputs (ChatGPT, Perplexity, Gemini).
• Schema markup and structured data are foundational — they help AI systems parse and cite your content correctly.
• E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) signals are the primary trust factors AI models evaluate.
• AEO/GEO doesn't replace SEO — it builds on SEO foundations and extends visibility into new AI-driven channels.

Frequently Asked Questions

What is AEO and how is it different from SEO?

AEO (Answer Engine Optimisation) focuses on getting your content cited in direct answers — in AI tools, featured snippets, and voice search — rather than traditional ranked listings. While SEO aims for page-one rankings, AEO aims for position zero: the direct answer.

Can GEO work alongside our existing SEO strategy?

Yes — in fact, the best GEO strategies build on strong SEO foundations. We integrate both into a unified visibility programme that covers traditional search, AI search, and voice.

How do you measure AEO and GEO success?

We track featured snippet wins, People Also Ask appearances, AI citation frequency across major platforms (ChatGPT, Perplexity, Gemini), brand mention sentiment in AI outputs, and overall organic visibility trends.

Is AEO/GEO relevant for B2B companies?

Absolutely. B2B buyers increasingly use AI tools for research and vendor evaluation. Being cited in AI answers during the consideration phase significantly influences purchase decisions.

What is the difference between AEO and GEO?

AEO targets traditional answer features (featured snippets, PAA boxes, voice search). GEO specifically targets generative AI outputs — ensuring your brand is cited when users ask ChatGPT, Perplexity, or Google Gemini questions relevant to your expertise.