# Double your leads — without doubling your budget

We take a rigorous, data-led approach to CRO — quantitative analysis, session recordings, heatmaps, and structured A/B testing — to find and fix what's costing you conversions.

[Free Brand Assessment](https://claritydigital.agency/#contact) [All CRO & Web Optimisation Services](https://claritydigital.agency/services/cro)

## Key Benefits

- More leads from existing traffic
- Lower cost-per-acquisition across all channels
- Data-validated improvements
- Compound conversion gains over time

## Conversion Rate Optimisation, visualized

A quick visual summary of how conversion rate optimisation is scoped, delivered, and measured at Clarity Digital.

4+
Deliverables in scope  
4
Outcomes you can track  
4
Steps in our process  
100%
Transparent reporting

### Where the work goes

Typical effort split across the deliverables in this engagement.

- Strategy & planning 25%
- Build & execution 25%
- Measurement & insight 25%
- Optimisation & growth 25%

### Outcomes you can expect

The benefits this engagement is designed to deliver, ranked by typical impact.

- More leads from existing traffic 95%
- Lower cost-per-acquisition across all channels 83%
- Data-validated improvements 72%
- Compound conversion gains over time 60%

### Typical agency vs Clarity Digital

How our approach to conversion rate optimisation differs from the industry default.

|  | Typical agency | Clarity Digital |
| --- | --- | --- |
| Reporting | Vanity metrics in monthly PDFs | Live dashboards tied to revenue |
| Team | Junior account managers | Senior strategists on every account |
| Decisions | Opinion-led, channel-siloed | Data-led, integrated across channels |
| Ownership | Agency keeps assets & tools | You own all assets and accounts |
| Iteration cadence | Quarterly reviews | Weekly tests, monthly insight reviews |

## What's included

Everything you need to see real results — delivered with transparency and rigour.

- Conversion audit and opportunity report
- Hypothesis backlog
- A/B test design and implementation
- Monthly CRO performance report

## Why Clarity Digital?

- No black-box reporting — you see exactly what we do and why
- Senior strategists on every account, not junior account managers
- Data-first — every recommendation is backed by evidence
- Integrated thinking across every channel we manage
- You own all assets, accounts, and data from day one

## Frequently Asked Questions

### How much traffic do we need for CRO to be effective?

Meaningful A/B testing typically requires 1,000+ monthly conversions to reach statistical significance. Below that, we focus on qualitative CRO — heatmaps, session recordings, and UX best practices.

### What tools do you use for CRO?

We use VWO, Google Optimize alternatives, Hotjar, FullStory, and GA4 for testing and analysis — adapting to your existing stack.

## Ready to get started with Conversion Rate Optimisation?

Book a free brand assessment and we'll map out a tailored approach for your business.

[Free Brand Assessment](https://claritydigital.agency/#contact)