Test your way to higher conversion — systematically
We design, run, and analyse A/B tests with statistical rigour — ensuring every decision is based on evidence, not opinion. From headline tests to full page redesigns.
Free Brand Assessment All CRO & Web Optimisation Services
Key Benefits
- Data-validated decisions at every step
- Continuous conversion improvement
- Reduced risk on major site changes
- Accumulating testing knowledge base
A/B Testing, visualized
A quick visual summary of how a/b testing is scoped, delivered, and measured at Clarity Digital.
4+
Deliverables in scope
4
Outcomes you can track
4
Steps in our process
100%
Transparent reporting
Where the work goes
Typical effort split across the deliverables in this engagement.
- Strategy & planning 38%
- Build & execution 13%
- Measurement & insight 25%
- Optimisation & growth 25%
Outcomes you can expect
The benefits this engagement is designed to deliver, ranked by typical impact.
- Data-validated decisions at every step 95%
- Continuous conversion improvement 83%
- Reduced risk on major site changes 72%
- Accumulating testing knowledge base 60%
Typical agency vs Clarity Digital
| Typical agency | Clarity Digital | |
|---|---|---|
| Reporting | Vanity metrics in monthly PDFs | Live dashboards tied to revenue |
| Team | Junior account managers | Senior strategists on every account |
| Decisions | Opinion-led, channel-siloed | Data-led, integrated across channels |
| Ownership | Agency keeps assets & tools | You own all assets and accounts |
| Iteration cadence | Quarterly reviews | Weekly tests, monthly insight reviews |
What's included
Everything you need to see real results — delivered with transparency and rigour.
- 1 Testing strategy and hypothesis backlog
- 2 Test design and implementation
- 3 Statistical analysis and results report
- 4 Winning variant rollout plan
Why Clarity Digital?
- No black-box reporting — you see exactly what we do and why
- Senior strategists on every account, not junior account managers
- Data-first — every recommendation is backed by evidence
- Integrated thinking across every channel we manage
- You own all assets, accounts, and data from day one
Frequently Asked Questions
How long should an A/B test run?
Tests should run for at least 2 weeks and until statistical significance is reached — typically 95% confidence. We never call a winner early.
What elements do you typically test?
Headlines, CTAs, form length, page layout, social proof placement, pricing presentation, and imagery are the highest-impact elements we test.
Trusted by Leading Brands
Real results from real clients.
"We implemented every suggestion and the results have been real — Core Web Vitals went from failing to passing, Total Blocking Time dropped by more than 50%, and our product content is now loading 47 times earlier on the page than before. Al has a way of cutting through the noise and getting to what actually matters, and that's not easy to find."
"Working with Digital Clarity was one of the best decisions I made for my business. Al is incredibly knowledgeable, responsive, and truly invested in helping you succeed."
"We have been working with Al and his team at Clarity Digital Agency for a few years. They have been a great SEO agency for us and we have seen tremendous amount of growth in organic visibility and leads."
CRO & Web Optimisation insights and analysis
Ready to get started with A/B Testing?
Book a free brand assessment and we'll map out a tailored approach for your business.