# Know which channels actually drive your revenue

Last-click attribution lies. We build multi-touch attribution models that show you how each channel contributes across the full customer journey — so budget decisions are based on real data.

[Free Brand Assessment](https://claritydigital.agency/#contact) [All Tracking & Analytics Services](https://claritydigital.agency/services/analytics)

## Key Benefits

- Full customer journey visibility
- Multi-touch attribution models
- Channel contribution analysis
- Budget optimisation by true ROI

### Attribution Modelling, visualized

A quick visual summary of how attribution modelling is scoped, delivered, and measured at Clarity Digital.

4+

Deliverables in scope

4

Outcomes you can track

4

Steps in our process

100%

Transparent reporting

### Where the work goes

Typical effort split across the deliverables in this engagement.

- Strategy & planning 25%
- Build & execution 38%
- Measurement & insight 25%
- Optimisation & growth 13%

### Outcomes you can expect

The benefits this engagement is designed to deliver, ranked by typical impact.

Full customer journey visibility 95%

Multi-touch attribution models 83%

Channel contribution analysis 72%

Budget optimisation by true ROI 60%

### Typical agency vs Clarity Digital

How our approach to attribution modelling differs from the industry default.

|  | Typical agency | Clarity Digital |
| --- | --- | --- |
| Reporting | Vanity metrics in monthly PDFs | Live dashboards tied to revenue |
| Team | Junior account managers | Senior strategists on every account |
| Decisions | Opinion-led, channel-siloed | Data-led, integrated across channels |
| Ownership | Agency keeps assets & tools | You own all assets and accounts |
| Iteration cadence | Quarterly reviews | Weekly tests, monthly insight reviews |

## What's included

Everything you need to see real results — delivered with transparency and rigour.

- 1 Attribution audit and model design
- 2 Multi-touch model implementation
- 3 Channel contribution report
- 4 Budget reallocation recommendations

## Why Clarity Digital?

- No black-box reporting — you see exactly what we do and why
- Senior strategists on every account, not junior account managers
- Data-first — every recommendation is backed by evidence
- Integrated thinking across every channel we manage
- You own all assets, accounts, and data from day one

## Frequently Asked Questions

### Which attribution models do you build?

We implement linear, time-decay, position-based, and data-driven attribution models — selecting the approach that best fits your sales cycle and channel mix.

### How does attribution work with offline conversions?

We integrate offline conversion data (CRM, call tracking, point-of-sale) into your attribution model to give a complete view of marketing impact.

## Other Tracking & Analytics services

[Analytics Setup](https://claritydigital.agency/services/analytics/analytics-setup) [Custom Dashboards](https://claritydigital.agency/services/analytics/custom-dashboards) [Tag Management](https://claritydigital.agency/services/analytics/tag-management)

## Trusted by Leading Brands

Real results from real clients.

> "We implemented every suggestion and the results have been real — Core Web Vitals went from failing to passing, Total Blocking Time dropped by more than 50%, and our product content is now loading 47 times earlier on the page than before. Al has a way of cutting through the noise and getting to what actually matters, and that's not easy to find."

> "Working with Digital Clarity was one of the best decisions I made for my business. Al is incredibly knowledgeable, responsive, and truly invested in helping you succeed."

> "We have been working with Al and his team at Clarity Digital Agency for a few years. They have been a great SEO agency for us and we have seen tremendous amount of growth in organic visibility and leads."

## Ready to get started with Attribution Modelling?

Book a free brand assessment and we'll map out a tailored approach for your business.

[Free Brand Assessment](https://claritydigital.agency/#contact)